Website Advertising
2011
Website Advertising Main Terminology
Monetizing your website is a big job that’s full of complicated terms, but you’ll be able to get it done in no time with just a little preparation. Not only do you have to decide which website advertising network to sign up for, but you’ve also got to learn some important terminology.
The first term you should take notice of is pay per click, which is often shortened to PPC. With PPC ads, you get paid every time someone clicks on one of the ads on your website. Another important term you should learn is cost per click, or CPC. The cost per click is the amount of money advertisers pay per click for the ads on your website. Pay per click ads on your website are the best way to monetize it because you earn money without risking anything.
You should also learn the term CPM, or cost per thousand. Cost per thousand is another way advertisers can pay for ads. M is the Roman number for thousand, so that’s why the abbreviation may look a bit strange to you at first. Cost per thousand essentially means the price advertisers pay per thousand impressions. An impression is an incident of the ad appearing on a website within the advertising network.
Now that you understand the terms advertising networks will use, it’s time to choose a network. There are two major kinds of advertising networks. One involves the traditional type of ads on your website. This method of website advertising was popularized by Google AdSense. These ads can take the form of banners across the top of your website or columns alongside your content.
Today you also have another choice when it comes to methods of website advertising. The latest method is called In Text ads, and these appear as double-underlined links on the keywords spread throughout your website. Infolinks is the leading website advertising network for this type of ad.
Both traditional and In Text ads have their bonuses. Both types of website advertising will earn you money, and traditional ads do give your website a nice finished look by adding a little bit of graphic content to your site. In Text ads however, tend to get a little bit higher click-through rates because people notice them more easily. Together, In Text and traditional ads make a winning combination for any website.
Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide. Infolinks maximizes your revenue through intelligent contextual ad matching that’s made possible by cutting-edge technology.
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WEBSITE ADVERTISING : FREE FEATURED AD SPACE
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