Internet Marketing Values
2009
3 Pillars of Internet Marketing – Without These the Internet Marketing System Will Fall
What is a pillar? a pillar is the upholder of any structure; the strong-hold of any system; It is the part of a building that determines whether it will stand or fall; The 3 pillars of internet marketing are things which any internet marketing system must anchor on lest it will collapse. In order build a solid online business these 3 things must be in place; they are:
1) Creating value to meet a need (2) Attracting people that have such need to the value you have created (3) Convincing the people you attracted to exchange their substance for the value you have created.
Every activity in internet marketing is anchored on these three pillars
1. Creating Value by meeting a Need
What does it mean to create value, it basically means to meet a need of someone somewhere; a combination of a type of people with a type of need creates a niche market. Thus every niche market has its set of peculiar needs; so in order to do internet marketing, you must be meeting a need of a type of people called “niche”. If you are not meeting the need of a niche, then you cannot be said to have created any value for anyone and therefore you cannot be rewarded. If you are not meeting a need, then no one will need you;
Creating value means to provide solution to someone else s problem. The internet market rewards the solution providers through value creation. A market is a place where people exchange their substance for a solution that meets their needs.
So how do you meet a need or how to you provide a solution; well you need to know what kinds of problems or needs that exist, by which type of people, how many they are, and you either create a solution for them hereby becoming a solution vendor or you look for a solution that has already been created by someone else and you refer them to that solution making you a solution affiliate;
2. Attracting People to the value created – traffic
If you have a solution to someone s problems and no one knows about it then as far as the world is concerned, that solution does not exist; your solution is of no value if no one knows about it talk less of accessing it;
thus the second pillar in internet marketing is the system that connects people with a type of need to the place where the needs are met, this is the traffic system; all traffic generating procedures internet marketing are summarized under this; some people say “without a people the vision will perish”. So traffic generation is the second pillar in internet marketing. Activities like Search engine optimization, article marketing, social bookmarking, banner advertisement, email marketing etc are all aimed at spreading the good news about a solution that exist for type of niche.
3. Conversions – Sales
The third pillar of internet marketing is the conversion system; someone has a need, solution is created to meet that need, the traffic system draw them to where the solution is, the last thing is to convince them why they should go for your own solution and not of someone else; there are many other people providing the same solutions to the same problems, so conversion system convinces the traffic to go for their own solution;
conversion means to convince the person with the need to exchange his money for the solution you have provided; it means to convert a traffic to a sale; until you have a system that catalyzes the conversion of traffic into sales, then that system is as good as a carcass.
So these are the pillars of internet marketing, if you are new to this field just know that these are the 3 major objectives you need to achieve, do not get confused with too many distractions; just know that:
(1) must create a system that solves problems of a quantifiable no of people either as a vendor or an affiliate
(2) I must create a system that drives those people to that solution I have provided
(3) I must create a system that converts the traffic I get to sales;
For a start you need tools to create any of these systems I have mentioned above;
About the Author
Click here to get your FREE Webmasters Resource Kit.
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Tolu Ibix is an upcoming internet marketer focused on ensuring new internet marketers have the right set of tools and information to run a successful online business.
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